2010-2011

In 2010-11 we had one of our strongest years of attendance with 705,971 tickets sold across our venues and for our productions on tour. Nearly 20% of our audience see Sadler's Wells' productions outside our venues showing the growing importance of taking our work to national and international audiences. We presented a total of 899 performances of 91 productions across our three venues, and a grand total of £14 million was taken at the box office during the year, with 68% of our turnover coming from ticket sales.

Sadler's Wells created two major new productions in the year, Shoes and our Pet Shop Boys collaboration The Most Incredible Thing. Sadler's Wells Associate Artist, Matthew Bourne's company New Adventures revived his 1997 production of Cinderella. It was the most successful production in the theatre's history and the most successful Matthew Bourne show ever presented at Sadler's Wells seen by over 94,000 people.

Education and learning are at the heart of what we do. Sadler's Wells creative learning and access programme, Connect ensures that the work programmed in the theatre is supported by dynamic creative engagement. Through Sadler's Wells' role with Youth Dance England and as the North London hub for Big Dance, in 2010-11 Connect was able to widen its reach to work directly with over 28,000 people, and 1,200 young dancers took part in the London Youth Dance weekend.

An overview of the Sadler's Wells year 10/11 can be downloaded here Opens in a new window or viewed by clicking the image below: