Partnering with Barclays to empower the next generation.

Thanks to the continued support from Barclays, we are able to expand access to dance for young people across the UK.

Barclays enables us to offer £10 tickets to fans aged 16-30 all year round, making world class dance performances more accessible to the next generation.

Barclays champions our Making Moves programme, an initiative curated to nurture the next generation of dance artists, and National Youth Dance Company (NYDC) programme, developed to discover the most talented of young dancers aged 16-24. These young artists are able to be a part of a life changing experience that often leads to continued training or a professional career in dance.

Our programmes provide young creatives from across England with direct access to leading choreographers and industry professionals, offering mentorship and development opportunities that may otherwise be out of reach.

Stepping into the spotlight with Lacoste

In 2025, Lacoste generously donated a pair of trainers to every dancer in National Youth Dance Company (NYDC).

The dancers repped their Lacoste trainers throughout their national & international tour, culminating in a standout performance at Sadler’s Wells Theatre where the dancers passion and resilience has left a lasting impression.

This was a fantastic way for Lacoste to spread the word about their L003 Neo Shots and step into the world of dance and hip hop culture.