We collect information about you in the following ways:
From you directly
Most of the information about you we get from you directly, usually in the course of you purchasing something from us (like a ticket), by joining one of our marketing lists, applying for one of our work opportunities, or giving us feedback.
We collect data directly from you when you:
- Purchase tickets from us
- Join one of our membership schemes
- Make a donation
- Sign up to our marketing lists
- Apply for one of our work opportunities
- Raise a query or give us feedback
This may happen via our website, over the phone, or in person.
We also get data from you if you take part in any surveys we may send you so we can learn more about you and your interests – however responding to these is optional.
From your use of our services
When you use our services we record details of this and the outcome, for example we retain a record of the tickets you have purchased from us, any donations you’ve made, and any memberships you may have had.
We collect data about your use of our services when you:
- Visit our website (sadlerswells.com)
- Purchase tickets from us (via our website, over the phone, or in person)
- Join one of our membership schemes (via our website, over the phone, or in person)
- Purchase a gift membership for someone else (via our website, over the phone, or in person)
- Make a donation (via our website, over the phone, or in person)
- Sign up to our marketing lists
On our websites we (as many organisations do) use programmatic advertising – this means that if you look at details for a show on our website you are more likely to see online adverts for this show when you visit other sites that use the same advertising platforms as us.
We use information about your use of our services to offer assistance if we think it would be helpful – for example, if you start to purchase something on our website and are then not able to complete the purchase we may send you an email to offer help.
From your interaction with us on social media
If you interact with us on social media (for example to make a comment or ask a question), we may record the details of this interaction, particularly if you give us your personal data in relation to a booking query.
Depending on your settings or the Privacy Policies of social media platforms you may be giving third parties (like ourselves) permission to access information from those accounts or services.
Our access to information from social media platforms is governed by the preferences you have set and the platforms’ polices.
If you have any queries about their use of your data you should read their Privacy Policies:
We also collect and track anonymised data on our social media audiences to better understand the ‘groups’ of people who engage with us online. We use this to ensure we engage with audiences and groups of people who are new to us.
From third parties
We may be given information about you by third parties that you have given your information to; for example if you purchase interval drinks via our app provider, see one of our shows on tour, book through a ticket agent, or make a donation to us through a donation portal.
These are the ways that a third party may give your data to us:
Ordering interval drinks
Our app for ordering interval drinks is provided by Preoday. They will pass some of your data on to us, so that we can provide the drinks that you have ordered and contact you with any queries relating to your order.
Our shows on tour
If you watch any of our shows on tour and book with the hosting venue they may ask if you are happy for your details to be passed on to us.
If they do send the data to us we will contact you within 30 days to let you know it’s been given to us.
If you book a ticket to one of our shows via a ticket agent they will pass on some of your details to us so we can process your order and identify you should you have a query.
We will not use these details for any marketing or fundraising communications unless we have your consent directly from you.
If you donate to us by using fundraising sites such as JustGiving or Virgin Money Giving they may also pass on some of your details to us.
From “public sources”
We will sometimes use data from other publicly published sources and combine this with what we already know about you.
We will only do this in relation to our fundraising activity, and only in order to ensure that any fundraising approaches that we make are appropriate to what we believe is within your inclination and capacity to donate.
We will only contact you with a fundraising approach or with an invitation to an event if we have your clear consent to do so.
Our fundraising processes are consistent with the Fundraising Regulator’s Code Of Fundraising Practice.
The sources that we may use will be publicly available and can usually be found through search engines like Google.
Examples of the types of information we may be able to obtain:
- Your biography on your employer’s website
- Information published in mainstream media
- Publicly published donor lists from other charities/arts organisations
- Information from sources like Companies House or The Charities Commission.
We may also obtain information about you from individuals working on our behalf such as our development board.